![]() Store Managers, Store Activation Experts, Trend Marketing Managers) Support post-campaign evaluation of initiatives and communicate concept performanceĬreate local relevant content for (social) media platformsĮngage and inspire local consumers and communities on the adidas sub brandsĬollect business input including local consumer insights, and customer feedback enabling continuous feedback to relevant departments at HQĬonnect and share best practice with other European City Managersĭrive city initiatives in alignment with other local adidas Group employees (e.g. Passionate for operations and have a services-oriented and customer-centric mentalityīe a knowledge expert on city specific developments, trends and consumer groupsĭevelop city specific marketing activation concept in line with the product and brand stories – includes local (social) media plan, cooperation with local brand ambassadors, local key partners and influencers, POS executions, asset activations, events etcĬreate and ensure a consistent brand image across all relevant sales and communication pointsĮvaluate competitive trends and transfer into relevant marketing conceptsĭrive and ensure execution of city specific initiatives/marketing plans ![]() Experience with process improvement projects and ability to provide suggestions and contribute to driving improvements Proven ability to build strong internal team/client relationshipsĮxcellent written and oral communications and presentation skillsĮxcellent negotiating and change management skillsĪbility to interface effectively with senior management team, cross-functional disciplines and geographically dispersed teams with time zone differenceĪbility to work and understand a complex ecosystem of organizations and functions and adapt to changesĪbility to prioritize and multi-task assignmentsĮxcellent influencing, consensus-building and conflict resolution skillsĮxcellent process management and operational skills with good execution and follow-throughĪdvanced analytical and problem solving skills. Proven track record working with multiple clients on marketing campaigns and creative development In-depth knowledge of marketing activities and practices and procedures, including marketing planning, campaign execution processes, customer segmentation/database, list pull and lead handlingĮxcellent interpersonal and project management skills ability to build, manage and influence virtual teams Successfully worked in a matrix organization Expert knowledge of marketing principles, practices, tactics and toolsĮxpertise in marketing automation tools and execution
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